This program led by an intellectual property attorney will start with a brief, general overview of intellectual property, what it is, and the reasons for protecting it. Then you will learn about some of the big issues in digital IP:
- Trademarks and branding in a digital environment
- What to do if someone takes your domain name
- The good and the bad about search engines and keywords
- Digital content copyright issues, both online and offline
- Software development and ownership
- Licensing intellectual property, from the perspective of both licensor and licensee
- Social media and fair use: protecting property and reputation
- Trade secrets and confidential information
- Cyber security and data breaches: an ounce of prevention is worth a pound of cure
Your business doesn’t have to be online, or even have a website, for you to be concerned about digital IP issues. This is for anyone who wants to understand the IP risks in an increasing digital business environment, and what to do about them.
Instructor Bio: Karl Wm. Means, Esq. whose practice includes advising clients on the selection and protection of trademarks in both the U.S. and internationally, domain names and web-based advertising and brand development. He also works with clients on identifying and protecting copyrights in a wide variety of subject matter including web-based content and computer programs. In addition, Mr. Means reviews and negotiates complex technology transactions involving technology transfers and licensing, software licensing, Internet and e-commerce issues, and domestic and international manufacturing and distribution deals.
Having earned a Masters in Business Administration in addition to his law degree, Mr. Means frequently acts as an advisor to start-up and emerging businesses on issues ranging from business formation and general corporate matters, to unfair competition, confidentiality, and web site best practices. As an undergraduate at Oklahoma State University, Mr. Means ran his own small business designing and printing custom t-shirts and party favors for various campus organizations.