Have you struggled to write a business plan, even knowing that it is your road map to success? Your business plan is a key to starting a business, getting a loan or raising money from investors. This workshop helps you prepare a professional business plan. All the elements of the business plan are taught by experienced small business instructors. You will also participate in a case study and come away with financial templates you can use in your plan.
Instructor Bios: Ed Coleman and Joe Clarke
Ed Coleman has over 40 years of experience in Retail and Catalog/Direct Marketing businesses. This experience includes the development and execution of omni-channel marketing strategies including print, web site management and development, email marketing, social media and search engine marketing in both turn-around and growth situations. Senior executive roles at six multi-channel Retail/Direct Marketing businesses; including Sears, National Geographic Catalog and Retail Stores, National Wildlife Federation and Honey Baked Ham. Accountability included general management, strategy development, business operations, product development, financial planning and management, and information technology.
Education:
MBA, University of St. Thomas, St. Paul, MN. BA, English, John Carroll University, University Heights, OH. Innovation Engineering Black Belt, Cincinnati, OH. Logistics Executive Program, Penn State University.
Joe Clarke has over 40 years of experience providing consulting services to clients in both the federal government and commercial sectors. This experience includes over 25 years of specializing in IT consulting. Mr. Clarke holds certification as an ITIL Expert, the highest certification availbale for the IT Service Management field. Mr. Clarke retired from Gartner Consulting where he was a subject matter expert in process engineering and service management. His experience includes over 15 years of helping a small consulting firm grow from 12 employees to over 150. Mr. Clarke served as an officer in the US Coast Guard with tours of duty in Vietnam and in the Office of Boating Safety.
Education:
The American University, MS in Technology of Management 1984
US Coast Guard Academy, BS in Marine Engineering 1969